The Story of Dansu | Born from Sweat, Music & Movement

It was a sweltering August afternoon at All Points East Festival, Jamie XX was tearing up the dance tent, the bass was pounding, and after years of restrictions, the crowd was finally free to move, sweat, and lose themselves in the music. But there was one problem…

With the temperature pushing 30°C, everyone was dripping. It wasn’t just the heat – the humidity made it feel like the air itself was sweating. I even watched a guy take off his shirt, using it as a makeshift sweat rag, desperate for relief.

Later that night, with an Ibiza trip on the horizon, I started searching for a compact, stylish sweat towel - something lightweight, absorbent, and actually worth carrying. But all I found were dull, uninspired gym towels or boring microfibre cloths that looked better suited to cleaning cars than dancefloors.

That’s when the idea for Dansu was born.

From Dancefloor to Design

I spoke with my now co-founder, and we realised that after years of gigs, raves, festivals, and workouts, we knew exactly what made the perfect rave towel.

Using our own creative touch, we crafted a collection of bold, unique patterns- each a nod to the underground dance music scene we grew up with. Once our first samples arrived, we put them to the test: Glastonbury, Lost Village, Ibiza clubs, and even Hyrox fitness events.

The verdict? These towels didn’t just work for raves—they were perfect for festivals, gym sessions, outdoor workouts, hikes, and even travel.

Dansu: More Than a Rave Towel

While originally designed for dance culture, Dansu has become the go-to sweat towel for anyone who moves. Whether you're two-stepping at a festival, sprinting through a park run, smashing a workout, or wiping down after a sunrise beach party, Dansu is your ultimate performance towel -lightweight, sweat-wicking, and built to last.

So, next time the music takes over and the sweat kicks in, don’t use your t-shirt - grab a Dansu.

🔥 Designed for Movement. Made for Sweat. Built for Raves.